Latin America: shopping app registration and purchase conversion rates 2019-2020

Published by
Tiago Bianchi,
Jul 4, 2023
Between April 2019 and April 2020, the shopping app install-to-register conversion rate in Latin America was at 28.6 percent, while the conversion rate from install-to-purchase was slightly over six percent.

Shopping app install-to-register and install-to-purchase conversion rates in Latin America between April 2019 and April 2020

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Source

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Release date

June 2020

Region

LAC

Survey time period

April 1, 2019 to April 1, 2020

Supplementary notes

The study analyzed a total of 129 apps worldwide and took into account approximately 10 million installations.

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